5 Golden Stars -Really?
When you're looking to buy a product or service, one of the first places you might turn is online reviews. After all, who knows more about a product than the people who have actually used it? Or do they? With so many review platforms available these days, can you really trust what people are saying about their experiences? In this blog post, we'll take a look at some of the factors you need to consider when reading online reviews.
The Fake Review Industry
This is a huge problem for consumers, as it can result in positive reviews being removed or at least replaced by fake ones.
The power of online reviews can be amazing. Businesses are known to plant them, pay strangers who have never been customers for five-star ratings and even sabotage their competitors by posting harsh negative comments!
Reputation management has become an important aspect of marketing in recent years. Some practitioners are ethical, while others may not be so much into the whole idea - there's no one answer that fits all situations though!
The truth is that there are plenty of service-providing professionals on Fiverr and freelancer.com who would be happy to write you a glowing testimonial for five bucks or less! If anything, it seems like people should charge more because their services really do add value in spades - just take note next time your company needs some PR help from this angle before reaching out directly...
Search Manipulator is a software that promises to delete any negative comment from Google, Yahoo and Bing. The developers of this program admitted in their own marketing material how shady our industry can be - but they only charge when we're successful!
We know how important your reputation is and that’s why we guarantee to permanently remove all content affecting it.
How to Spot the Frauds
With all of these things to watch out for, it's easy to see why Consumerist has deemed reviews suspicious.
The Consumer watchdog group has put together a list of tips for identifying the good from bad when browsing online reviews. They say that it is important not just read one review, but take several into account in order to get an accurate understanding about what kind of product or service you are looking at before making your purchase decision!
- There's a fine line between genuine praise and Marketing Speak.
- When you see the same or similar wording in multiple reports, it usually means that those opinions were planted by someone else.
- This is a really clever trick that tricks Google into ranking your page higher. You should be ashamed of yourself for doing this!
- The use of "marketing speak" and overly effusive praise are giveaways.
- The use of recycled words and phrases in a variety of reports usually indicates that these opinions were not truly felt but rather copied/pasted from elsewhere.
- If you see someone mentioning a product repeatedly, it's probably because they are trying to trick search engines into giving them higher rankings.
- They encourage you to buy from their store by giving away coupons or directing customers where they can find the product for less.
Fighting Back for Consumers
Many review scammers are being prosecuted.
Legacy Learning Systems of Nashville, Tennessee was forced to pay $250 thousand after the Federal Trade Commission charged them with advertising misleading products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers.
The AG's office caught 19 companies monkeying around with the review system. They created a fake yogurt shop in Brooklyn and sought help from so-called "search engine optimization" firms that work to boost your online presence!
How to spot fake online reviews
The reviews on products are often biased, and it is not always to put down a company or service. In fact many fake positive/negative feedbacks can be used for marketing purposes in order help get your product higher up within search engine lists so more people will find out about what you have available! Whether its good news OR bad-- here's how we tell:
- The more reviews a reviewer has, the better! If you find someone who only rates local restaurants or products of one type on your site then it's probably best not to trust their opinion.
- Some websites offer a “verified purchase” option so you know the person who wrote your review actually purchased an item. Amazon does this too, which can be helpful when deciding what reviews to take into consideration!
- beware of fake reviews that are too positive or negative, they can indicate a reviewer is not legitimate
- This review is really brief. It doesn't even have any details which makes me think it might be fake!
- The review is difficult to understand. It's often jumbled or written in an unprofessional tone, which makes it hard for the reader comprehend what they are reading.
- The review is from an anonymous user.
- The review is very short and doesn't give much detail about the experience.
- The review is full of grammar and spelling errors.
- The review seems to be copied and pasted from another source.
- The reviewer seems to have no other activity on the platform (no other reviews, no profile picture, etc.).
Tips for leaving honest online reviews
If you want to leave an honest online review, here are a few tips:
- Be specific about your experience. Include details about what you liked and didn't like.
- Be honest. Don't write a review just to try to sabotage a company or boost sales.
- Use your own words. Don't copy and paste from another source
- Check your grammar and spelling before you hit publish.
By following these tips, you can help make sure that online reviews are more accurate and helpful for buyers.
How to Make an Informed Purchased Choice
Even if you can't always trust what you read, it's still important to read online reviews before making a purchase. Reviews can give you some insight into what other people think about a product or service, and they can help you narrow down your options.
Just remember to take everything with a grain of salt, and don't make a decision solely based on what you read. Consider other factors as well, such as your personal needs and preferences, and recommendations from people you know and trust.
When you are searching for a product or service, it is important to read reviews from other customers. However don't just take every negative review at face value because there will always be mixed emotions when purchasing anything online!
Here are a few suggestions for making your most confident selection while looking at online reviews:
- Get reviews from a variety of sources, including blogs, company websites, and third-party review sites.
- Look for patterns in the reviews. If you see the same complaint repeated multiple times, it could be an indication that there is a problem with the product or service.
- Pay attention to the tone of the review. A review that is full of profanity and angry language is likely not going to be as helpful as a review that is more level-headed.
- Once you receive the response from this company, it will be easier for us to determine if they are responsive and accountable.
- Keep this in mind when reading reviews, as it's likely that the person giving them may have been more emotional after their experience and less frustrated due to cooling off time.
- The reviews are in! It's clear that not everyone will be pleased with the new product, but there were definitely redeeming qualities about it.
- The reviews from people you know and trust are invaluable when it comes to making a decision.
- Individuals should always do what is best for them, even if others find it controversial or inconvenient. We all have different situations and you cannot just act on someone else's opinion when there are factors that could affect your decision-making process differently than they did theirs in order to achieve similar results!
- Take the time to read through the entire review. A reviewer may mention something negative but ultimately recommend the product or service.
The pros and cons of online reviews
On the one hand, online reviews can give you a good idea of what other people think about a product or service. This can be helpful in making a decision about whether or not to buy something.
On the other hand, there are some drawbacks to relying on online reviews. For one thing, it can be hard to tell if the reviewers are being completely honest. Some people might be paid to write positive reviews, or they might be writing negative reviews to try to sabotage a company. It can also be difficult to tell if the reviewer is representative of the average customer experience. One person's bad experience doesn't necessarily mean that everyone will have a bad experience.
Another thing to keep in mind is that reviews can be biased. People are more likely to write a review if they had a positive or negative experience, rather than a neutral one. This can make it hard to get an accurate picture of what people really think about a product or service.
So, should you trust online reviews? Ultimately, it's up to you. Just keep in mind that they should be one of several factors you consider when making a decision. Other things to consider include your own personal needs and preferences, as well as recommendations from people you know and trust.
So, can you trust online reviews? The answer is complicated. It depends on a lot of factors, including the site you’re looking at and how credible you think the reviewer is. However, as long as you take some time to do your research and use common sense, it’s usually safe to go with the majority opinion. After all, if everyone is saying that a product is terrible, there’s probably something wrong with it! Have you ever used online reviews to make a purchase decision? What was your experience like?